Whether with words, pictures or through digital, I capture your important moments, bringing them together so you stand out.
About me
I’ve been crafting and telling great stories for as long as I can remember. My natural ability with the written word led me into becoming an NCTJ-qualified journalist with an MA in Creative Writing from a Russell Group university, but over the past 14 years working in PR and marketing for brands of all shapes and sizes, I’ve added a few strings to my bow and am now a results-driven communications consultant and photographer, named Independent PR Practitioner of the year in the CIPR North East PRide Awards 2021. In addition, I won a gold award in the arts, culture, sports or entertainment campaign category, and silver in the low budget category for my work on National Poetry Day 2020, and was a finalist in two other campaign categories
A big picture thinker and instinctive reader of people, my curiosity, coupled with strong interviewing skills, allows me to quickly get to the heart of what it is you’re trying to achieve, and identify anything standing in the way. It lets me pin-point the dramatic and decisive elements of your story, capturing moments that convey your purpose, and ultimately inspire your audience to choose you.
One of only a handful of people to be individually Chartered by the CIPR with a CIPR Diploma in Public Relations, I’m a team player that never loses sight of the crucial details and complexities affecting your business. Also an individual member of the PRCA, and a digital marketing professional certified by the Digital Marketing Institute, I deliver under pressure. Creative, eloquent and open to collaboration, I take a resourceful, iterative, insight-led approach and apply a constant drive for improvement to all I do.
My Values
Determination
The first and most important question I ask all my clients is why. Whether your end game is cherished memories or increased sales, that’s my focus, and I’m driven to achieve these objectives. The response to this key question provides the clarity I need to create purpose-driven strategies, campaigns, content and collateral, or evocative images that really wow.
Curiosity
I’m highly inquisitive and love to learn. I like to get under the skin of things, and of people. Asking the right questions and looking in the right places from the outset is what makes me good at my job. I need to know what makes you tick, how you got to where you are now, and where you want to be. To help you tell your story right, whether through words or pictures, it pays to be inquisitive.
Empathy
My natural ability to put myself in the place of others means I objectively understand the barriers you and your customers are facing, to get past them. A shared sense of purpose will net real results. And good communication, whether through words or through pictures, comes first from understanding.
Adaptability
No day in my working life is the same. I work in fast-paced environments, relish variety, and where others may see setbacks, I see opportunity. That said, achieving real results depends on spending time laying solid foundations, and as a chartered practitioner, it’s imperative that I work to keep my skills up to date. This is an investment in which you reap the benefits, allowing me to anticipate trends and issues.
Latest Blogs
Making sense of media
A few months ago I made a business move I didn't necessarily expect to make when I became part of The Great Resignation, in no small part because of the business upswing that came as a result of being named CIPR North East Independent Public Relations Practitioner of...
A day in my life
Many people don’t understand what it is I actually do. It’s so varied, and there’s no agreed definition, even within the communications industry, about what we call ourselves. There’s a lot of personal interpretation involved in the terms PR, marketing and communications, and I find some potential clients and colleagues assume I don’t have certain skills I do have, and vice versa. So here’s an insight into a typical day in my working life to help shed some light.
A big moment in business
Last week saw an exciting announcement on Twitter as the shortlist was gradually revealed for the CIPR’s PRide Awards in the North East – with my name on it. As the only independent practitioner to feature in this year’s shortlist, I’m incredibly proud to fly the flag on behalf of a vibrant and supportive community across the region. A huge thank you to everyone I’ve worked and collaborated with over the past four years, and to my friends, partner and family for their unwavering support. Outstanding Independent Practitioner may be an individual award, but it’s been a real team effort!
“Forward Arts Foundation delivers National Poetry Day with a tiny staff team, comprising about 1.3 FTE members of staff, and our entire operating model is built around partnerships with schools, libraries, publishers and charity partners. During the Covid pandemic, many partners furloughed key staff, and the drive to upskill and deliver our work entirely online introduced huge pressure. We simply didn’t have the skills or time capacity to make the transition.
Jule arrived at a critical time, got up to speed at record pace, and helped roll out a series of initiatives that enabled us to reach our largest audience ever: 131 million people. Her work was indispensable, and best of all, she left us with an evaluation that not only assessed what was delivered but helped us position ourselves more strongly for future years.”
“Jule has really helped Kids Kabin develop its understanding of PR and marketing – bringing us along from occasional and sporadic social media and website updates to a coordinated approach to sharing our Kids Kabin story.”
“Jule is a great communications manager with a flair for copywriting who can create a strategy and pull those around her together to deliver it. Jule is highly customer focused and has a friendly, open approach which enables her to gather information from subject matter experts and translate it into excellent content. She is a conscientious professional and is able to generate solutions that work for the business.”
“Jule worked in support of our communications and development team from September 2022 to February 2023, attending key events like group visits and the launch of the Poverty Hurts Appeal 2022, for which Jule produced press releases and case studies in response.
“Jule also produced several excellent long format case studies for a research piece commissioned with the Northern Health Science Alliance. Work has been returned well within deadlines, and communicating with Jule has been seamless. At times, Jule has coordinated arrangements with third parties, and again, this has been done with competence.
“Jule’s written work is extremely thorough, and in each written piece, she has grasped the importance of each group to its local community. Comfortable speaking to people from all walks of life, Jule has represented the Foundation with great professionalism, and delivered work that tells a clear and emotive story.
We have nothing but good things to say about Jule, her work ethic and her extensive industry knowledge!”
“Jule is the queen of content marketing…What immediately stood out about Jule is that she is ridiculously good at joining all the dots together. She can see the big picture and knows exactly how to optimise existing market channels and build strong relationships with all kinds of professionals and organisations.”
“As a writer Jule is expressive, accurate and efficient. Her editing skills were crucial in turning dense technical documents into readable printed or online content that reached thousands of potential customers or employees.”
“Jule is a worthy winner as Independent PR Practitioner 2021. As one of the first five practitioners in the region to become chartered in 2016 she became an independent practitioner as part of a portfolio career. Her volunteering role at the CIPR has seen her as Communications Editor and Acting Group Secretary, then on the national Diversity and Inclusion Group committee. A fantastic advocate for PR, she has represented the profession at career fairs and through voluntary positions as a school and university mentor, a STEM Learning Ambassador, and a guest lecturer at Sunderland and Northumbria Universities. Jule’s passion for PR is clear to see in her many roles.”
“An important campaign and subject to engage young people in poetry. Great effort from a PR perspective making a difference to young creative minds using arts and culture.”
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